09 Sep Make sure you are offering something different with DJ Tira
Dj Tira has dedicated his career to spotting a gap in the market then creating different sounds, and rhythms in order to stand out.
Afrotainments first album with DJ Cndo was a massive success, and when he changed up the sound of Kwaito group Big Nuz people started taking notice. In order to switch up their sound, he listened to what beats they rapped over, which he thought were too slow to get attention. He contacted the guys and brought them back to Kwa-Zulu Natal from Johannesburg, and much to their surprise he immediately put an uptempo beat onto their raps.
DJ Tira branded himself by doing Kwaito, Uptempo, and Uptempo Kwaito, he noticed that as the uptempo music started gathering steam with Kwaito House and then Gqom … Johannesburg saw what Durban was doing, and brought it right back to the beginning, slowing it down and unleashing Amapiano onto the music scene. You can almost feel the energy coursing through DJ Tira’s veins when he shows his excitement for the game-changer that Amapiano brought to the game.
The Amapiano stars did exactly what DJ Tira had done before, they just did it backward. They saw a gap in the market, they wanted to exploit it by being different, and being different is what made them stand out.